In early 2000, Nokia mobile phone is often called one million people to the most widely used of people. competitive prices, and features user friendly or easy to use is one of the reasons people want to use Nokia. Over time, competition is more competitive with product innovations that are not less good and competitive price. Nokia market share continues to erode. Although still at the top of the world's largest mobile phone manufacturer, Nokia continued to get pressure. Nokia also evaluate strategies to stay afloat as the market leader. strategic partnership with Microsoft to create the ecosystem to compete in the smartphone world is only one business. However, it is not enough. Nokia remains the focus as well for cheap phones in order to attract a large volume users.
Ten years ago, the phone could be a new communication tool that connects friends, relatives, and colleagues more easily. Now and in the future as the growing data communication, mobile phone into a tool that helps each person to access information on the Internet. Nokia says mobile phone homemade for the next one billion people connected to the internet.
Three focus strategies :"Maybe you already know the announcement on 11 February (2011) about the change of strategy by Nokia. We have three strategic focus to develop ways to produce the best product for the consumer. We aim to create an excellent product, excellent service, and make consumers happy," Mary told him to open talks on the Iris Room, Hotel Mulia, Jakarta, Thursday (31/03/2011) afternoon. He said there are three pillars in the strategy that is now running Nokia. First, it is a strategy that has received attention of many people who are about smartphone strategy. Nokia, together with working with Microsoft to develop Windows platform smartphone phone in class and also collaborated to build the ecosystem.
The second strategy, continued Mary, is how Nokia provides equipment for the next one billion people to be able to access the Internet. It is considered field duty today. The third pillar is a strategy to prepare for the future of technology (interference technology.) He just said, the development of the third strategy will be led by langdun team of experts. However, he is still reluctant to reveal what will be the third strategy. However, he said MeeGo development, collaboration platforms with Intel and Nokia will be done as part of the third strategy.
Internet integration in mobile phonesAccording to Mary, a strategy to reach the next one billion people to get on the internet is a huge opportunity to feature phones, aimed at middle to lower class consumers. Nokia S40 platform relies on this strategy.
"We have a comprehensive strategy of how to improve the ability of the device with a lower price benchmark so that we can bring the internet to new customers," explained Mary. He said that Symbian is still projected as a for smartphones, but once the technology allows, it is not impossible will be lowered to the phone features.
Said Maria, the first Internet experience for people in developing countries like Indonesia, many by telephone. He acknowledged today many people are beginning to connect to the internet via Facebook on mobile phones and social networking services like. Seba, Nokia provides services to meet those needs, inter alia, through cooperation with mobile operators to provide packet data service (data plan).
"We also are conducting a pilot project to build a proxy that will be accessible through Internet Browser OVI .. 'Will Start with the latest Browser commercial OVI near future I think that Indonesia will become a key market for it. This will be integrated into the product mobile, "he explained.
Mary said portfolio of devices made by Nokia is also adapted to trends in the local market. As in Indonesia, which is a favorite QWERTY phone, the Nokia to release a QWERTY pertimbngan prosuk consistent. "This is an important lesson here again in a very strong market QWERTY We are very successful at first QWERTY device C3 launched here. And we continue with a full QWERTY more affordable and will continue to be a continued focus for us," he said. Nokia also anticipate the need for touch-screen phone market with the release of the touch screen as well as transition prosuk like Touch and type of which is a combination of touch screen and QWERTY. He said the future would still be more touchscreen QWERTY next phone call. "We might think in the past only a form of standard features, but that view is wrong. People want to shape a modern, affordable prices, but full function," said Mary. &
In addition, Nokia also reach users can connect to the internet via the service has developed its own. OVI Life Tools for example through providing information and education. To add more services and applications, Nokia is working hard in building the ecosystem. With the S40 supports Java applications, Forum Nokia took the developers and university applications. According to Mary, java applications with S40-based local content becomes the main strategy.
"That's three pillars to reach the next billion, excellent service, highly competitive portfolio of devices, and local partners in this case the developer partners to provide applications on the device," said Mary.
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